Apologies for the random observation here. Don’t know if anyone caught the recent a16z post on repatriation of cloud services as a cost containment measure:
Coming at this phenomenon with a Wardley Map lens, you might even see this as an example of “evolution in reverse”. So it begs a few questions, like if the de-commoditization of cloud computing a measure of altering the value chain of services delivered?
Not so from the article, however. This is framed as a pure cost management play and not one of bringing value closer to the end customer or creating space for creative innovation and opportunity by unbundling, for example. Or maybe repatriation is a form of unbundling to unlock value that can be better cost-optimized for a single large customer? Making it worth moving from utility back to infrastructure.
I’m sure other patterns like this exist “in the wild”. Just curious if other experienced mappers had different interpretations of what would be at play in this scenario… or if there are good, similar examples to cite.