Cartographer, introduce yourself!

Hi Christian,

There are strategy courses taught as part of the entrepreneurship program at my university; however, they tend to be fairly traditional in nature.

When I introduce entrepreneurial strategy In my own courses in which students typically develop go-to-market plans and build startups, I draw on some of Simon’s concepts (e.g., his framing and introduction to strategy in Crossing the River by Feeling the Stones) and material from Scott Stern at MIT.

Scott teaches a popular entrepreneurial strategy course at MIT.

You can learn more about it at, which includes links to a pdf of his textbook, a number of his published articles, as well as access to the full courseware that he uses at MIT.

The license for his courseware is quite flexible and allows you to leverage it in your own teaching or work.

Does this help?


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It does, thank you. I don’t think I’ve read Scott Stern’s work. I’m always curious to see if a program teaches courses on strategy specifically or folds into other concepts along the way

Hi all. Matthew here, from Bangalore.

I run Typito, a startup that enables marketing professionals to design videos for their business. I got to know about Wardley Maps in the later half of 2019 and I just finished reading all the essays written by Mr. Wardley this week. I found the body of work extensive and the framework powerful for decision making.

Looking forward to learn from all of you, and get better at strategy management (hopefully with a map in my hand).


Hi Mathew, welcome aboard.

Hi everyone. My name is Graham and I’m located in Preston in the UK.

I’ve bene using mapping on and off ever since I attended an LEF study tour where Simon explained how it worked. Most of the maps I’ve produced have been in the Workplace services arena which is my speciality.

I still regard myself as a mapping trainee with some experience.

Hi, my name is Christina, located in Wellington New Zealand.
I have been learning Wardley Mapping for the last four months.
I am quite taken by it, watching the videos and reading the book.

It makes a lot of sense to me and I am working towards using it as one of my tools.

Not there yet <:slight_smile: > still time.