My name is Fernando. I’m now an industry analyst covering cybersecurity and plan to use Wardley maps there, but before that I was a Sales Engineer. When creating a presentation about career choices (available here - https://www.youtube.com/watch?v=yM2xCjrQSY4) I created the following map to help me describe my role.
It was used as an example of a map, and it aims to show how different skills and knowledge contribute to a sales engineer. Not meant to be comprehensive, was my first attempt.
It shows that:
- product knowledge is rarer than competitor or industry knowledge
- organization skills are needed but more commoditized than others
- sales support is primarily value, but there’s others as well.
It was nice to realize how organization skills can contribute to other areas.
I would love to get feedback on the map and, if you want, on the presentation as well (I structured a lot of it around Simon’s ideas).
PS: I still need to finish the course! Was one of the first to purchase it but stopped halfway through. Must pick it up again!