Evolution explained in a simple way




CurrentValue(x) = how much a market of x is worth at this time
PotentialValue(x) = how much a market of solutions doing x may be worth in the future. Note this number is a guess as it contains things we do not know yet but just plan to invent. It also takes into consideration solutions, not products, as new, more efficient solutions saitisfying the user need are likely to appear in the future.