Wardley Maps illustrating IBM 90’ turnaround based on book “Who Says Elephants Can’t Dance?”

In the 90’, IBM was on the verge of extinction. Louis Gerstner’s book, Who Says Elephants Can't Dance? describes that transformation, and @julius.gb draws Wardley Maps that could be used to explain what has happened.

Those posts are worth the Cartographer badge.

Congrats, @julius.gb!

Thanks Chris

Part 3 is up: “a strategy built around integration: organization, brand image, and compensation” -> https://juliusgamanyi.com/2020/06/25/wardley-maps-illustrated-through-gerstner-part-3-loop-2/