I work at a small(ish) web agency and we’ve been fortunate enough to hit upon many of the big paradigm shifts while they were still in the custom built phase. (responsive websites, using WordPress as full blown CMS, Headless websites).
But now we have a new “problem”. A client is using A/B testing on their site. A/B-testing is clearly in the Product phase, but all the products come with big drawbacks. After learning about Wardley Mapping I feel kind of bad for selling a custom built solution to them.
Does anyone else recognise this challenge? In my opinion it makes sense for them to pay us to custom build a product that will be inferior in some respects (fewer features) but superior in others (no 3rd party code injection, no freezing of the render stack due to said code injection).