I saw Create a map and win free entry to MapCamp this fall and so I am creating this.
My name is KimSia, Sim. I work in the enterprise software industry, and I have created this map:
It shows that:
- certain user needs are actually subordinate to other user needs hence having a high chance to be automated (e.g. create delivery order correctly in light green)
- report generation currently is done in a custom way using Excel on highly repetitive data hence allowing a way for automation to take over and move to (Product / Commodity)
- Since communication between users are handled by existing systems such as Email, there’s little value to be had by adding those features.
If I had a business in this field, I would do:
- intermediate between users and the various systems containing the data that’s required by:
- pulling and sending data to the various systems in an automated fashion (APIs, or mock manual user input)
- allow users to build custom reports they need (thereby providing greater value to users and entrenching into the users’ value chain)
- increase entrenchment of usage by:
- building automated features that are required but currently handled manually (such as the generate delivery order)
- build features that are required and currently satisfied in the Genesis and Custom categories to move those activities into the Product/Commodity categories
Optionally, I have the following interesting insights.
- While doing this map, I feel that there is a need to allow hierarchical (nested) maps as a feature of Wardley mapping
- and I actually find the use of the whiteboard canvas to be helpful by breaking down multiple steps in terms of clarifying users and user activities.
I would like to discuss this map.