Phase I - 2 - Development - Focus On User Needs - Examine Transactions

This is a Request For Comments about how to structure doctrine in terms of microdoctrine (a pattern language for implementing and learning doctrine)

Phase: Stop Self Harm
Category: Development
Principle: Focus On User Needs
Practice: Examine Transactions

Motivation:
Any value we create is through meeting the needs of others. A mantra of “not sucking as much as the competitors” is not acceptable. We must be the best we can be. [source]

Consider these first:
Know Your Users

Illustrative description:
Look at the transactions that an organisation makes with the outside world. Examine the customer journey when interacting with those transactions.

Detailed description:
Look at the transactions that an organisation makes with the outside world. This will tend to give you an idea of what it provides and what is important. Next, examine the customer journey when interacting with those transactions. Question this journey and talk with customers. You will often find pointless steps or unmet needs or unnecessary needs.

Another mechanism, if you adopted Wardley Mapping, is to map out the user’s landscape. By mapping out their landscape, you can often clarify what the user needs. You can also find entire new opportunities for business.

STOP READING, TAKE ACTION

Consider next:
Align Value Generation With User Needs or Consider Stage of Evolution

Reproduced and adapted from writings by Simon Wardley under Creative Commons Attribution-ShareAlike 4.0 International License.